Connecticut college athletes embracing endorsement opportunity as ‘Barstool Athletes’

Photo of Paul Doyle

According to a new state law, Connecticut schools have until Sept. 1 to construct a policy that supports student-athletes in their ability to sign endorsement deals and contracts with representation.

But just a week after the NCAA relaxed its rules as name, image and likeness activity began across the country on July 1, state college athletes are embracing the new world.

Several athletes announced deals with Barstool Sports, which launched “Barstool Athletes” after Jacksonville State volleyball player Adelaide Halverson reached out to company founder Dave Portnoy and asked if she could be the first Barstool Athlete.

Thus, Barstool Athletes was born. It’s unclear exactly what being a Barstool Athlete will entail, but the company’s platform will promote an athlete’s name and brand. So there’s the exposure — the Barstool Athletics Twitter account has close to 34,000 followers and the Instagram account over 160,000 followers.

Who are the state’s Barstool Athletes? Here’s what we’ve seen on social media:

Also joining Barstool: Former UConn hockey player Adam Karashik, a graduate transfer at Notre Dame.

And in the non-Barstool category, UConn freshman wide receiver Keelan Marion announced on Instagram that he has a deal with sporting good company Phenom Elite Brand. Phenom makes such products and mouth guards, footwear, and football gloves.