Obituary: Robert Luehrs
He was born, June 11th 1930 to William and Christine in Milwaukee, Wisconsin.
William, died when Bob was 18 months old. His siblings, Lou, Fritz Hub, Bill, and Leroy, also pre-deceased him. After high school, he worked at the Colony Shop, a men’s clothing store in Wauwatosa, Wisconsin during the winter, and for his brother Hub’s carnival, Luehrs Ideal Ride’s in the summer.
He met his future wife Lois also of Milwaukee, on New Year’s Eve 1952. They married on April 11th 1953. In September, 1959, Bob began what was to become a long and lucrative career, with the Henry I. Siegel company, a company that made and sold men’s apparel to major department stores throughout the U.S. (Later known as H.I.S.)
He began, as a salesman, working in the Midwest territory where he and Lois, and their two children, lived, in Peoria, Illinois. Not long thereafter, he was promoted to sales manager, which prompted two moves, first to Arlington Heights, Illinois, and later to Cleveland, Ohio. In 1969, he was promoted to Vice President, where he and Lois and their growing family, moved to Greenwich, Conn. There, he was a 30 year parishioner and lector of St, Agnes Church. It was as Vice President, that Bob had the vision of expanding the brand. Bob felt the brand would better meet the competitor’s edge if a women’s line was not only formulated, but implemented. Under his tutelage, “chic” an off shoot of H.I.S. was formed as a brand name for the ever changing venue, of women’s clothing. Bob was frequently quoted, by Women’s Wear Daily, Esquire magazine, and other global publications.
After he was promoted to President of the company, with the assistance of a strong professional team, “chic” became a strong and solid force in women’s apparel. In 1998, he retired, and he and his wife Lois moved to both Stamford, Conn. and Weston, Florida.
In addition to his daughter Marita, Bob is survived by his wife Lois of 60 years, his children, Mark, Elizabeth, Jennifer, Robert, and Christine. He is also a Grandfather of 9, and Uncle and mentor, to countless nieces, nephews, and friends.
Bob, was a gifted storyteller, with remarkable comedic timing who not only loved the yarning of a good story, but the captivated audience that accompanied it.
There will be a “celebration of his life” for what would have been his 83rd birthday, in Connecticut. Details, are pending. Burial will be private. Please address any donations in his name, to Hospice by the Sea, in Boca Raton Florida.