Earlier this year, skincare company Tiege Hanley published a bunch of damning facts meant to exhibit how little men know about washing their faces. Namely: 33% of men don\u2019t wash their faces on a daily basis, and 63% of those who do wash their faces use something other than face wash. Body wash and bar soap appear to lead the charge there, while some wellness writers have reported horror stories of men even using dish soap (in an ill-advised bid to vanquish blackheads). Na\u00efvet\u00e9 and apathy are common refrains in male grooming. It feels easier to just do nothing, or the same thing you\u2019ve always done, especially if the alternative could mean endless hours of researching niche serums, astringents and eye creams. But the key to better grooming is often more manageable than that \u2014 it boils down to catching up on a few choice doctrines. In the case of washing the face, for instance, that means making it a nightly routine, prioritizing cold water and just not using something absolutely insane, like paint thinner. Face washes do exist, and you should use them, even if no one told you to do so when you were younger (you know, back when personal hygiene was a source of ridicule in your high school locker room). But that isn\u2019t the only \u201csecret\u201d you should know. While men should wash their faces more, we could also stand to wash our hair less, especially when that hair washing involves shampoo. For years now, people (women) have participated in the \u201cno poo\u201d movement, a practice meant to replace nightly shampooing with a gentler alternative, like baking soda, apple cider vinegar, an ingredient-conscious conditioner or just water, and it\u2019s time men caught up. You shouldn\u2019t be picking up a new bottle of shampoo every two weeks. Mathilde Langevin\/Unsplash Using shampoo every day \u2014 as pretentious as this is going to sound \u2014 is a social construct. In a way, so is constant showering. Consider the words of author Katherine Ashenburg, who wrote a pioneering book in 2007 on America\u2019s obsession with cleanliness: \u201cWe\u2019re pouring so many liters of water over ourselves to remove, essentially, just a few specks; it\u2019s an extraordinary thing to do,\u201d Ashenburg said. \u201cIt\u2019s kind of like we\u2019re killing a butterfly with a\u00a0hammer.\u201d Overcleaning strips the body of its essential oils, causing skin to become dry or irritated, which makes it easier for bacteria to slip through the literal cracks. Steady shampoo worship, meanwhile, will do the same to your noggin. Shampoo is an oil-hunting emulsifier; it traps the sebum your hair produces, along with whatever other crap you have lying around in your hair (dirt, sweat, product), then rinses it out. On the surface, that sounds like a good idea. And if you live in a humid town near the equator or exercise all day long, finishing most showers with shampoo might actually be necessary. But for many men, constant shampooing is counterproductive and expensive. Using too much shampoo can leave cuticles brittle, cause the scalp to flake, and render hair product useless. For decades, most shampoos on the market have sourced hard-to-pronounce surfactants like sodium lauryl ether sulfate (ironically a foaming agent used in other household cleaning solutions, like \u2026 dish soap), in order to produce a \u201csuds effect\u201d and give the impression that you\u2019re cleaning your hair. Which you are. But it\u2019s overkill. This is the start of a damaging, unnecessary, cyclical process by which shampoo strips natural oils from hair follicles, causing the hair to become too dry, which in turn causes hair to overproduce oil to account for the initial disruption, inviting you to shampoo even more. Fortunately, though, you can opt out of this system whenever you like. Sort of like starting your day with sugary cereal and a tall glass of orange juice \u2014 an \u201cessential\u201d that was invented by Big Breakfast in the mid-20th century \u2014 chemical-rich shampoos are a thoughtless practice from a bygone age. Daily shampooing wasn\u2019t normalized until the 1970s. According to a New York Times column from 1908, most Americans used to shampoo just once a month. People were fine. There is no reason to keep a habit, especially one priced anywhere from $10-30 a bottle, just because you can\u2019t remember ever doing it any differently. Besides, if that money\u2019s still burning a hole in your pocket, you should be spending it on conditioner. Some aspects of the \u201cno poo\u201d movement are understandably intimidating. Respect to those fighting the good DIY fight, but I\u2019m not trying to mix apple cider vinegar into my hair every time I crank out a quick shower. And the idea of only using water is a bit of a mindfuck. Conditioner is a happy medium. For the last two months I\u2019ve been using Men\u2019s Daily Conditioner from Dr. Squatch, a cheeky, California-based brand founded in 2013 that tosses around words like \u201csudisfaction\u201d and likes to line up its bars of soap to recreate the Adele gummy bear TikTok. Dr. Squatch mixes creative \u201cguy\u2019s guy scents\u201d \u2014 Pine Tar, Deep Sea Goats Milk, Cedar Citrus \u2014 using the sort of natural ingredients that special chemical manufacturers neglected after World War II. Mike Falco\/Amazon Their products are plant-based (culled from flowers and fruits) and this conditioner is a game-changer. I use a dime-sized dollop during each shower now, rubbing it into my hair to leave it there for two minutes or so. Dr. Squatch is very much on the \u201cshampoo is taboo\u201d train; they built it into their branding. Their conditioner is meant to rinse out the gunk in your hair, much like shampoo, but is also designed to moisturize your hair. Its only surfactant is naturally derived from coconuts. This concept isn\u2019t unheard of, of course. There are other all-natural conditioners with gentle intentions on shelves right now. But I can proudly vouch for Dr. Squatch, which leaves my hair hydrated, smelling nice and actually receptive to styling, another huge boon. This is the perfect time to reconsider your hair washing-routine. Hair typically dries out in the winter, and we\u2019re all stuck at home for another three months or so thanks to Quarantine Pt. Deux. There is no hard-and-fast rule for how much you should shampoo, but those with wavy or curlier hair are most susceptible to aggressive shampooing. No matter your hair type, start by downshifting from every day to three days a week. Then, see how long you\u2019re okay with going in between shampoos, preferably with an assist from a conditioner like Dr. Squatch. Log what works and proceed with living your life, another grooming secret of the universe uncovered. More Like This Take It From a Dentist: The 8 Best Products For Getting Whiter Teeth at Home Can the Korean Skincare Craze Conquer the World of Men\u2019s Grooming? Review: Is Dyson\u2019s Supersonic Hairdryer Worth the Price? Subscribe here\u00a0for our free daily newsletter. The post How Often Should Men Use Shampoo, Really? An Investigation. appeared first on InsideHook.