DARIEN \u2014 A fresh food alternative appears to have found a happy home in Darien. A new franchise of Playa Bowls opened at 1029 Boston Post Road this weekend. Given the long lines of happy customers, it appears it\u2019ll be a healthy success. The restaurant offers fresh juices, smoothies and a variety of \u201cbowls\u201d based around oatmeal, pitaya, acai, chia and other healthy options served in plant-based plasticware. \u201cIt\u2019s just a very pure and raw product,\u201d said Steve Dimovski, co-partner of the new store, which saw it\u2019s official grand opening on Friday. \u201cThis happens to be the company\u2019s 100th store,\u201d said Dimovski, who is co-partners with Jarrod Jackette. \u201cWe have another store in Fairfield,\u201d he said, which was the first to open in Connecticut. The two were longtime neighbors in Westchester County, as well as co-coaches on their sons\u2019 Little League team, before they decided to try this business venture. After individually being involved the Playa Bowls company in freelance finance and design capacities, they heeded suggestions from its founders to become permanently involved through a store of their own. \u201cThe thing that we liked about it is the vibe, the fun quality of it,\u201d Dimovski said. \u201cAnd the product is the best you can make.\u201d Two New Jersey shore surfers began the business six years ago after being struck by the similar food and beverage offerings in warm-climate communities they visited on surf trips, including acai and pitaya bowls. They began with a pop-up stand on the sidewalk outside a local pizza shop in New Jersey and grew from there with an added focus on sustainability. \u201cI think it\u2019s a good fit,\u201d Jackette said of the new Darien location, \u201cbecause I think this town is health-conscious and active.\u201d \u201cIf I\u2019m correct, I believe there are more kids playing youth sports here than in any town in the state,\u201d he said, noting their target demographic among young people. \u201cThirteen to 21 is our main target, but the older crowd is coming in now and sharing bowls with their grandchildren,\u201d Dimovski said, noting the growth of their Fairfield store. The idea to open in Darien began in early spring, Jackette said. \u201cWe were a little nervous when the pandemic first hit,\u201d he said, but ultimately the restrictions did little to slow business in Fairfield. \u201cWe didn\u2019t see any reason to pump the brakes in Darien,\u201d he said, acknowledging the encouragement of landlord David Genovese, who first approached them with the idea of opening the store here. \u201cDarien was on our radar, (but) he made this possible,\u201d Jackette said. Several people visiting the store on Sunday expressed pleasure with its offerings. \u201cI think it\u2019s a unique, healthy food snack,\u201d said Bill Jordan of Darien. \u201cI think it\u2019s really cool,\u201d said Fabiana Riddles of Darien. \u201cIt\u2019s nice to see all the hard work pay off,\u201d Jackette said, \u201cand people come out to enjoy the product.\u201d Playa Bowls is located at 1029 Boston Post Road.