For almost 40 years, former network journalist and Darien resident Jim Cameron has been a media consultant to hundreds of corporate and public relations clients, preparing their clients for tough media interviews. Now, Cameron reveals the secrets of his craft in a new book, “Off the record: Confessions of a Media Consultant”.

“I have always told my training clients that the best way to deliver their messages is through the use of stories. Anecdotes connect with the audience and help sell the veracity of your message,” says Cameron.

“That’s why “Off the Record” is a collection of true stories of how I helped advise my clients’ media strategies,” says Cameron. “The idea is to share the lessons I’ve learned... and the mistakes I’ve made... to help others benefit from the hundreds of clients I served,” he said.

Cameron, whose media experience includes broadcasting (NBC News, local radio) and print (INC Magazine, Hearst CT Media), promises that all of the stories in his book are true, but... “the names have been changed to protect the guilty.”

Available now on the Amazon platform as an e-book and paperback, includes stories of his run-ins with network TV newsmagazines, big-ego’ed doctors and dot-com moguls as well as countless celebrities.

Cameron is best known locally for his advocacy on behalf of Metro-North commuters and his weekly “Getting There” column for the Hearst CT Media newspapers. He also serves on the Darien Representative Town Meeting and as Program Director of Darien TV79, his town’s government television station.

Written in a humorous tone to match his personality and teaching style, Cameron’s book includes true stories of behind-the-scenes strategizing, preparing clients for aggressive reporters.

“Like the time I was training a cattle farmer, only to discover we were being spied on by animal rights activists. Or the media tricks I learned from Connecticut governor Ella Grasso for dealing with impatient TV reporters. I even confess the biggest mistake I ever made giving an interview, getting caught ON the record saying words I still regret,” Cameron said.

From touring a nuclear power plant to working alongside “the Edward R Murrow of my generation” to narrating an audio-book for Donald Trump, Cameron’s book is full of advice and lessons-learned from almost four decades on the job.

The book can be purchased here: https://www.amazon.com/OFF-RECORD-Confessions-Media-Consultant/dp/B089LYGW5P