Sarah Amatuzio has joined the Alcone Marketing Group as vice president and creative director in the company's Darien office.

"Sarah's background in digital storytelling and retail activation for such brands as Victoria's Secret, J. Crew, Elizabeth Arden, Starbucks and Unilever is a nice complement to our promotional marketing and retail activation heritage. Her OMMA and Webby award-winning work across retail, social digital and mobile is unparalleled, and we're thrilled to have her join us," said Bill Hahn, president and CEO of Alcone.

Prior to Alcone, Amatuzio was creative director at Story Worldwide and had creative positions with Chico's, J. Crew, Victoria's Secret Direct and "The Oprah Winfrey Show." She is a graduate of Georgetown University and the University of Edinburgh.

Amatuzio said, "Alcone's commitment to measurable, big ideas and best-in-class promotional marketing and retail activation resources drew me in. I'm looking forward to contributing to making an immediate impact on our clients' businesses."

Alcone Marketing Group has offices in Irvine and San Francisco in California. Alcone is a part of Diversified Agency Services, a division of Omnicom Group Inc.