Bridal boutique celebrating first anniversary

A Little Something White Bridal Couture, 1292 Post Road, Darien, is celebrating its first anniversary this month. Since opening for business last September, A Little Something White has worked with several hundred brides for their weddings.

In honor of the milestone, A Little Something White is running a promotion in September. Everyone who signs in at the reception desk at the store or online at will be entered to win one of three prizes, drawn at random on Oct. 1:

Grand prize: 20 percent off bridal gown purchase, $100 gift certificate toward accessories with gown purchase;

First prize: $250 gift certificate toward accessories with gown purchase;

Second prize: $100 gift certificate toward accessories with gown purchase; and

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Everyone: 10 percent off the accessory of choice.

In describing the anniversary promotion, owner Ashley Krauss said, "We are delighted by the response we have received in the last year, so we wanted to do something special to thank our customers. That is why, in addition to the three grand prizes, we are offering something for everyone who signs up."

As for the future of A Little Something White, Krauss said, "We are completely focused on making sure we are constantly improving the customer experience. We only consider ourselves successful if our customers both fall in love with a gown and feel thrilled with their experience."

In the next business year, Krauss expects to add additional designers to her already carefully curated lineup of bridal gowns, bridesmaids and flower girl dresses, and bridal accessories. She also plans to add more special events. Love of Pretty jewelry designer Sarah McBrair, a Fairfield County resident, will be at A Little Something White on the first Thursday of every month to work directly with brides on custom jewelry orders for themselves and their bridal parties.

While bridal attire is the bulk of her business, Krauss also said the boutique has a collection of First Communion and special-occasion dresses. "I made a conscious decision in building this business to carry several collections that cater to younger girls. We had a blast working with young girls for first communion and other special occasions last year and we are hoping to have an even greater presence this year."

She also thanks the Darien community for its support during her first year of business. "We feel so fortunate to have become part of the Darien community. From town residents to other businesses, we have received such a warm welcome. I feel so lucky to call Darien the home for A Little Something White."

For information, call 203-309-5110.