Agency changes name to better reflect mission

Members of the board of directors of At Home in Darien display the new and previous logo designs for the agency. From left, Maureen Tyrrell, Gina Blum, Erin Shea, Peter Eder, Bill Ball, Kaye Barker, Anne McGuire, Amy Squyres, Nancy Herling and Diana Kalman.
Members of the board of directors of At Home in Darien display the new and previous logo designs for the agency. From left, Maureen Tyrrell, Gina Blum, Erin Shea, Peter Eder, Bill Ball, Kaye Barker, Anne McGuire, Amy Squyres, Nancy Herling and Diana Kalman.Contributed

To more clearly communicate its mission of helping Darien seniors live independently, comfortably and with dignity in their own homes, Aging in Place+Gallivant has been renamed At Home in Darien.

"Formed almost three years ago by the creation of Aging in Place and a subsequent merger with Gallivant (the senior transportation service established more than 20 years ago), At Home in Darien is a more reflective identifier of our purpose and programs," said Nancy Herling, board president.

A new graphic identity is simultaneously being introduced, thanks to 341 Studios, a Darien marketing and design firm. Gretchen Bruno, managing partner, said, "Through simple, comprehensive graphics, At Home in Darien programs will be more quickly recognized and easily remembered."

A set of symbols depicts the array of services and the tag line "connecting seniors to community" has been incorporated into the design.

Every Darien resident 60 and older is automatically a member of At Home in Darien. The organization also strives to assist families as they handle the needs of aging parents.

At Home in Darien offers flexible transportation alternatives through its long-established car and van service. It maintains an expanding database of prescreened, vetted service providers. Volunteers serve as friendly visitors, shoppers and drivers, and provide basic in- and around-the-house assistance with chores.

By working with public and private institutions like Darien Human Services, the Darien Senior Activities Center, the Darien Community Association, the Darien Library, the Community Fund of Darien, and with regional, state and national organizations, At Home in Darien provides access to and enhances programs and services supporting seniors wanting to remain in their homes.

"Our programs and services are communicated by our Out and About newsletter, which is mailed three times yearly to all Darien

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mailboxes and our monthly online bulletins," said Gina Blum,

the executive director.

For details, call 203-585-4094 or visit www.athomeindarien.org.