Designer debuts bullet-ridden Sandy Hook hoodies
A designer is taking some flak for selling bullet-ridden Sandy Hook hoodies.
It’s not just Sandy Hook: Designer Bstroy has debuted a series of sweatshirts ostensibly promoting the scenes of various school massacres — Columbine and Virginia Tech, for example — riddled with bullet holes, as the website Papermag first reported.
The hoodies are part of BStroy’s 2020 collection, called “Samsara.”
Images of the sweatshirts were posted to Instagram, and the reception was largely negative.
“There are so many ways to use fashion and clothing to make sociopolitical commentary — this isn’t it,” one user wrote. “How do you think the parents who saw their children’s clothing with bullet holes through them feel seeing this? Comforted? Empowered? As if we are on the precipice of change? I doubt all of the above.”
“Profiting off of tragedy,” another user wrote.
Bstroy designer Brick Owens went on Instagram to address the issue. He called it an effort at irony:
“Sometimes life can be painfully ironic. Like the irony of dying violently in a place you consider to be a safe, controlled environment, like school. We are reminded all the time of life's fragility, shortness, and unpredictability yet we are also reminded of its infinite potential. It is this push and pull that creates the circular motion that is the cycle of life. Nirvana is the goal we hope to reach through meditation and healthy practices that counter our destructive baits. Samsara is the cycle we must transcend to reach Nirvana."
Instagram followers were not mollified.
“School shootings do not remind us of ‘life’s fragility,’” one user wrote. “That’s what dying from a cold reminds us of … they remind of us terrorism caused by intentional propaganda and fear mongoring. That has nothing to do with nirvana or the cycle of life. This fake deep intellectual shit is just sloppy and lazy and has no ground in wisdom or productivity.”