SLT Fitness heads to downtown Greenwich
For nearly five years, fitness entrepreneur Amanda Freeman has been “dying to open a studio in Greenwich,” she said.
At last, Freeman plans to accomplish her goal later this spring. SLT, an acronym for strengthen, lengthen and tone, is headed to 134 E. Putnam Ave., in the Mill Post Plaza that houses Asiana Cafe, Berkshire Hathaway offices and the Gilles Clement Designs showroom.
Freeman hopes to launch her Greenwich workout studio featuring 12 Megaformer machines in May, she told Hearst Connecticut Media. It will be her first studio in Connecticut, adding to more than 15 around the Northeast. She launched SLT in 2011, starting with a single location in New York City.
She describes SLT as combining cardio and Pilates in one intense, 50-minute session. For those new to the workout, “grippy socks” are a must, but knowing about a Megaformer is not.
The machine can’t be found in most gyms, because buyers have to obtain a specific license to get one through Lagree Fitness. SLT’s entire workout takes place on the large contraption covered with a variety of handles and straps. “You can expect to be a little lost at your first class,” Freeman said, adding overcoming the learning curve is worth the results attendees see.
“This class is results-driven,” she said. “It helps you get the body most people are looking for: long, lean and strong without the big build.”
For first timers, instructors will provide detailed instructions and take things a bit slower, she said. But Freeman believes many Greenwich customers will already know what to do. She’s seen some town residents at SLT classes in Westchester County or in New York City.
“They already have a huge Greenwich following,” said Alyssa Keleshian Bonomo, who owns the Greenwich property where SLT plans to open. Stamford-based Rhys Commercial represented her in the deal.
For years, Freeman has wanted to bring her business to Greenwich, but it’s been tough to find the right space and location. “The key was to be in central Greenwich,” she said.
According to Megaformer distributor Lagree Fitness’ website, the only nearby studios with licenses to use the machines are Catwalk Fitness in Old Greenwich, CST50 in Darien and SLT’s own Rye Brook, N.Y., location.
Freeman’s other ventures include working as a trend forecaster and later launching a daily health and wellness e-newsletter business called Vital Juice. She discovered Megaformer workouts while traveling in California and, unable to convince someone else to do it, ultimately brought them to the East Coast by opening SLT. Looking ahead, Freeman anticipates opening many more studios.
“We are planning to grow, grow, grow through opening new studios and through acquisitions of existing studios that use similar equipment,” she said. “I won’t say this workout is for everyone, but the changes you’ll see in your body are really compelling.”
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