Darien Library wins national publicity awards

An example of the Darien Library’s Darien Reads instagram account which recently earned national awards.

How do you take book reviews and turn them into an award winners? The Darien Library has found the secret — film the short book reviews, post them on Instagram, and then tag the author and publisher. Darien Library’s video book reviews account, Darien Reads (https://instagram.com/darienreads), has won two awards this year.

The national award was received from the PR Xchange Awards, a contest on library publicity from the Library Leadership & Management Association. Darien Reads also won a publicity award from the Connecticut Library Association.

The book reviews have caught the attention of authors and publishers located in the United States and internationally. Library staff from all over the Library have participated. If you would like to join in and potentially get noticed by your favorite author, sign up at https://dar.to/2N5qQEE.